![]() As a default for a clear majority of my choices, it had a high number of reviews and a high average rating. I forgot why this was on my list but perhaps it was recommended by Audible. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.” -Audible ![]() You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.Ĭontagious is filled with fascinating information drawn from Berger’s research. It’s more influential than advertising and far more effective.Ĭan you create word of mouth for your product or idea? According to Berger, you can. ![]() “Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. ![]() Contagious: Why Things Catch On by Jonah Berger Synopsis: ![]()
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